Latest News

Pictured: Grand prize winner, Terry Golding (centre) with sons Sam (left) and Will at the summit of Mt Buller. The extended Ride High Country 7 Peaks season wrapped up at the end of April after a full six months during which more than 9000 peaks were climbed, with 321 cyclists conquering all 7 Peaks. Registered…

In 2017, as a result of a Wine Growth Fund grant, TNE commissioned extensive, region-wide research into current and potential wine tourism in the High Country, encompassing all 84 operating cellar doors. The work, by Quantum Market Research, provided much-needed insights and education with particular focus on: Exploring motivations and preferences when it comes to…

Identifying current and emerging food and agritourism businesses and visitor opportunities is the focus of a new TNE-driven research project being funded by a $60,000 Department of Economic Development, Jobs, Transport and Resources (DEDJTR) grant, with co-contributions by TNE, Murray Regional Tourism and Goulburn River Valley Tourism. The research, taking place over coming months, will…

After successfully developing and launching the Ride High Country brand and marketing campaign, TNE is developing category-leading master brands for each of the region’s five product pillars. The region’s diverse nature-based tourism pillar will be led by a new Walk High Country brand. Market research recently commissioned by TNE found that walking and/or hiking is…

Photo: Guy Evans Parks Victoria recently released the masterplan for the expansion and development of the Falls to Hotham Alpine Crossing trail. Identified as one of four walks in Walk Victoria’s Icons portfolio (along with the Great Ocean Walk, Grampians Peaks Trail and the Coastal Wilderness Walk), the Falls to Hotham trail will offer a…

Registrations are now open for two FREE industry workshops at The Northo Hotel, Benalla on 15 May. The morning session will be a hands on Futures Briefing bringing to life current global trends gleaned by UK based global trends analysis company, Future Lab, including whole of system thinking right down to the nitty gritty of…

Far left – Melbourne journalist and multimedia producer, Dani Valent, documented the Movida team’s High Country Road Trip. With her (left to right) are MoVida chefs and sommeliers, Scott Stevens, Matthew Kingsley-Shaw, Frank Camorra, Andreas Becerra Caldero, Jamie Munro Lynch, Gerry Winter and Andreas Infirmo with regional producers, including from the King Valley, Christian Dal…

In a first for High Country tourism, visitors spent more than $1 billion in the year ending December 2017, according to the latest industry research. During this time the region attracted 3.4 million visitors, an increase of 12 percent on the previous calendar year. Growth was fuelled by an increase in visitors across domestic and…

The 2018 High Country Harvest returns on 4 May, bringing more than 50 ticketed and a host of associated Harvest menus, Autumn Warmers and village bonfires to all corners of the region. With research into our target food and wine audience suggesting they are far more inclined to source information from a range of digital…

Tourism North East secured $50,000 for strategic High Country winery tourism marketing including the development of a new wine and food brand and for a winery tourism marketing campaign aimed at promoting regional cellar doors. This follows a previous $50,000 allocation secured by TNE on behalf of the partner councils and six wine regions of…